August 6, 2026
Two of the most-passed addresses in town changed hands this year. The oceanfront hotel at the end of Ocean Boulevard reopened under a new name with a new restaurant. The corner where Atlantic Boulevard meets Neptune Beach, home to a tavern that outlasted four decades of everything, is now a construction site with steakhouse permits pending. If you live here, you have already driven past both. The interesting question is what the changes mean for a Tuesday night, a Saturday morning, and the parts of Atlantic Beach that are refusing to change at all.
The short version of the thesis: Atlantic Boulevard is being rebuilt at both ends this year, and the marsh side of Mayport Road is doing what it has always done. That split, more than any single opening, is the story of the summer.
The 193-room hotel most residents still call One Ocean has been operating as the Dune House Hotel & Spa since Sage Hospitality Group announced the name change in September 2024, covering the hotel, restaurant, spa and fitness facilities. The rebrand was overseen by Sage Studio, the company's in-house design division, working with New York-based Islyn Studio on design and branding.
The restaurant piece finally landed this summer. The Coastal Farmer opened July 3 at the Dune House Hotel & Spa in Atlantic Beach, calling itself a "modern steakhouse." The kitchen runs breakfast, lunch and dinner from a menu mixing seafood and farm-raised proteins, sourcing locally produced ingredients when possible, and it is open seven days.
The pricing puts it in a specific category for the beaches. Dinner entrees range from $32 to $42 including flounder, snapper and triggerfish as well as chicken, lamb and pork, with a la carte sides at $12 to $16, and steaks at $45 to $95 including a 10-ounce filet mignon, an 8-ounce flat iron, a 16-ounce dry-aged New York strip and a 22-ounce rib-eye. Lunch reads more approachable: salads and bowls at $12 to $24, sandwiches at $18 to $40, fish and chips at $32, rock lobster strozzapreti at $38, vegetable curry at $26, and steak frites at $32. Breakfast entrees range from $20 to $36.
That price ladder matters because it tells you when to go. Breakfast and lunch are within striking distance of an ordinary weekday. Dinner is anniversary territory. If you have out-of-town guests staying a few blocks away, the walk-up breakfast is the easy answer.
The other end of Atlantic Boulevard is a longer story. Ragtime, open for more than 40 years, was a mainstay in an area known as The Corner, where Neptune Beach and Atlantic Beach meet at Atlantic Boulevard. It closed in January 2025, one month after being sold to Kelly Cos. of Southern California.
What is coming next is now on the record. The Atlantic Beach permitting department is reviewing applications for a steakhouse planned at 299 Atlantic Blvd, in the site of the former Ragtime Tavern. Permits were submitted in January for Grafton & Fleck's Steakhouse, a new concept from Northeast Florida restaurateurs Jeff McCusker and Bob Fleckenstein. The two are not new to the region: they also own River & Post in Riverside and River & Fort in St. Augustine. McCusker's middle name is Grafton.
The building itself is getting bigger. Plans show a first-floor dining room with 158 seats, with another 20 available in a private dining area, and a second-story addition includes rooftop dining, with 42 open-air seats and another 44 seats under a cover. Cronk Duch Architecture of Jacksonville is listed as the architect.
Two things worth noticing. First, both new headline restaurants at either end of Atlantic Boulevard are steakhouses. That is a real shift in tone for a stretch that used to be defined by tavern seafood and beach-shack casual. Second, the addition of a rooftop at 299 Atlantic Blvd changes the sightline at The Corner. Anyone who has lived here through the Ragtime years will feel the difference walking past.
The risk with a summer of openings is treating them like the whole map. They are not. The places holding the line are more important to daily life than either steakhouse will be for at least a year.
| Where | What it is | Why it still matters |
|---|---|---|
| Salumeria 104 | Italian, steps from the ocean | Housemade pastas, salumis, antipasti, seafood, and classic desserts, with a full bar featuring Italian cocktails and a curated wine list |
| Coop 303 | Two-floor dining and bar | Two floors with two unique rooms plus outdoor patios, and a full-service downstairs bar with classic and specialty cocktails, wines, and an extensive whiskey collection |
| The Living Room Lounge | Upstairs at Coop 303 | A top-floor space with specialty cocktails and a live DJ |
None of these are new. That is the point. When the two big openings are still finding their rhythm, the neighbors who already know how to run a Saturday dinner service are the ones you send friends to.
Cross Mayport Road and Atlantic Beach becomes a different place. This is the half of the neighborhood that never shows up in a restaurant roundup, and it is the reason a lot of residents bought here in the first place.
Dutton Island Preserve sits at the end of Dutton Drive, west of Mayport Road. It is Atlantic Beach's largest park, a passive park with 9,000 square feet of nature trails, a fishing and viewing pier, a canoe/kayak launch, picnic areas and pavilions, camping areas and parking. The land has a specific origin story worth knowing: formerly known as Pine Island, it was owned by Walter "Wally" E. Dutton before he sold it to Atlantic Beach to be used as a natural preserve in 1998, after the land had been planned for single-family home development. Camping is available by permit, and sites cost $25 per night plus tax to reserve, arranged in advance with the City of Atlantic Beach.
Tide Views Preserve is the companion park at the end of West 1st and Begonia. Tide Views offers a scenic view of the Intracoastal Waterway, 2,500 feet of trail and boardwalk, restroom facilities, canoe launch, scenic overlook, a fishing area, and public parking.
The connection between the two is the part most residents underuse. A signposted paddling trail extends from Dutton Island to the south end of Atlantic Beach to a landing at Tide Views Preserve, passing through 350 acres of marshes and islands called River Branch Preserve. If you have a kayak on the roof, that is a full morning inside city limits without touching the ocean.
A few practical notes before you go:
There is a reason the ocean end of town is being rebuilt and the marsh side is not. Dutton was almost a subdivision. The 1998 purchase, backed by the initial vision and work of local real estate broker and conservationist Tom Dumas, and the combined efforts of Atlantic Beach and Jacksonville officials, state agencies, and conservation organizations such as The Trust For Public Land, is the single decision most responsible for the version of Atlantic Beach residents live in now. The city bought the option out.
If you have been in Atlantic Beach for more than a decade, the mental map is doing something it does not usually do. The ocean corner is dressier than it was. The Corner at Neptune Beach is a hole in the ground with a rooftop coming. Two of the highest-profile dinner rooms in town for the next several years will both be built around dry-aged beef.
The marsh side is unbothered. That asymmetry is worth paying attention to. It is what keeps Atlantic Beach from becoming a strip of upgraded hotel restaurants with a beach attached. A morning on the Dutton-to-Tide Views paddle route is a very different Saturday than an evening on a new rooftop at 299 Atlantic Blvd, and having both inside a two-mile radius is the actual value of living here.
If you are already thinking about how any of this shifts what your own block is worth, or you know someone weighing a move to the neighborhood on the strength of exactly these changes, Rory Connolly and the Connolly Team live and work here. Contact us when you want to talk it through.
Stay up to date on the latest real estate trends.
Understanding the Difference Between These Two Distinct Ponte Vedra Areas.
Inside the Heart of Ponte Vedra Beach's World-Famous Golf Scene.
Smart Kitchen Upgrades for Ponte Vedra Beach Homeowners.
How to Create the Ultimate Outdoor Retreat in Your Ponte Vedra Beach Home.
With a strong work ethic ingrained from a young age, Rory, alongside his experienced mother, Suzie Connolly, at Ponte Vedra Club Realty, is dedicated to helping you find your perfect home. His background in finance adds a strategic edge to the process. Join Rory in building a thriving community, let's make your dream home a reality!